1. Quickly Deliver Your Message
Most of us tend to digest information we see and hear faster than information what we read — on the internet, that means VIDEO! People tend to just scan intense blocks of type. Using bullets, bold subheadings and phrases all catch a reader’s attention — but video does more.
Adding a welcome video to your homepage allows you to get your message across quickly — and you set the tone and control the message. Video lets people feel they know you – and people prefer to do business with people they know.
2. Interact with Visitors
Video improves your Google search rankings. It offers another “entry point” to your message – and gets visitors to spend more time on your website. It allows potential clients to see – and hear — your value proposition. It’s an opportunity to voice a direct call to action.
Video engages your audience — which increases response rates. People get to know you, your product or service before they call. Connecting with customers involves emotions. They’ve already visited your website. Seeing and hearing you connects them with your product, helps them understand your service.
3. Drive Traffic, Raise your Website Profile
New content drives search engines. Adding video to your site – and to your (free) custom YouTube channel – ups your Search Engine Optimization (SEO) with Google. Using one or two key words in the video title and copy adds another SEO benefit, as does promoting it on Twitter, Facebook, LinkedIn. Your video can be on multiple locations, without creating issues of duplicate content.
4. Get Personal
Introduce yourself and your unique value proposition directly with a video – Smile.
5. Expand Your Reach
Integrating video into your social media marketing strategy expand your opportunity to be discovered — to convert casual browsers into customers. Take an expansive approach by sharing your video through your own social media networks and allowing visitor to share it as well. Millennials love video — and adding a YouTube channel for your company also boosts your Google profile.
6. Stay a Step Ahead of the Competition
Video helps you and your company to stand out. Depending on your industry, it can give you a leg up on competitors – or keep you from being left behind. Video has been around for years, yet many companies resist integrating it — or do it very badly. Professional video is worth the investment — the quality of lighting, sound and editing all make it worth the investment. Using video on your website definitely gives your company an edge!
7. See the Numbers!
Most companies live by numbers. Executives want to see the metrics. Key Performance Indicators (KPI’s) for websites with video is one more tool to help increase unique visits, contact requests, and, ultimately, sales. Video on a website allows you to deliver your message anytime — it’s available 24/7. It also works as a sales tool — you and your sales team — can include this personal message in emails and presentations to clients.
Have you integrated video into your strategy? Did it make a difference? If you haven’t — let’s talk!
Holly O’Driscoll is a PR/Media Strategist with Communications Strategies in Reno, NV. You can reach her at 775-762-7576.