A Realtor's Perspective on Reno – Lifestyle, Business, Family
Technology makes it easy to access public records and to tailor messages directly to consumers. Beware. Getting too personal when trying to connect with your customer can backfire big time.
This is particularly true with fiance and real estate. Many Real estate agents “farm” for listings by blanketing a neighborhood with marketing materials. Some take it too far. Each tactic below is a valid way to generate business – when done right. It’s a fine line.
The three cases below happened to friends and neighbors. Each offended several potential clients. The agents (all were new) not only hurt their own business, they hurt their agency’s reputation.
Three real cases:
People told me how offended they were by these agents. In each case, the agent invested time and money into efforts that crossed a line of privacy and/or professionalism.
Educating people on the value of their home and explaining your expertise in getting top-dollar for a property is a valid marketing tactic. The problem: each of the examples above crossed a line. The people who brought each to my attention were offended. Most had no interest in selling in the first place, and they resented the pushy formats – and some teetered on the edge of feeling victimized.
My friends and neighbors are still talking about the incidents above — and want me to “do something” about it. That “something” is this column.
What are your best tips for farming tactics – that generate interest without offending people?