Customers Care about Your Business Ethics

 

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Ultimately, B-2-B business relationships rely on people. People make the decision to buy/invest in a product or service. Complex factors influence those decisions. Sure, one aspect involves cost, and for some that’s enough. Long term, though, reputation, ethics, and overall likability play a significant role in winning, retaining, and growing business relationships.

Here’s an article championing

Corporate Social Responsibility

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