Does anyone else out there hate the redesigned NBC News website? It looks like a Pinterest page … all big photos, no information. I am a self-proclaimed news junkie, veteran journalist interested in national and world news — as well as what happens in my city and state. The new format repels me — the NBC News site used to be one of my top spots for a quick headline check. Now I avoid it — even CNN’s website is better.
My first journalism job was a summer internship with WGBH-TV in Boston. Back then, the station had a live 10 o’clock news program — I ran the teleprompter and worked in the control room. I only went out on a few stories … but it was fun and I learned so much! I found WGBH a great experience for a complete novice. The news staff was generous with their time and information. I graduated from college thinking I wanted to become a TV news producer — not necessarily the on-air person, but the editor making all the decisions behind the scenes.
Circumstances landed me in Washington, D.C. — a mecca of political news. My first newspaper was USA Today. It was a brand-new (and much-ridiculed) concept at the time. I worked on big stories, learned about the power of big money and of cut-throat politics — both inside the company as well as on Capitol Hill!
Top execs and politicians play hardball — very few manage to succeed without making serious ethical compromises. It’s reality. Those in the line of fire must constantly out-maneuver the competition to get ahead, or even just to keep their jobs. Those who don’t end up on the curb. I contend life outside the bubble — in a “real” community — has much to recommend it. Politics, ambition and money play a role in every city … but usually on a more manageable scale.
I still keep up on the old rat race — the Washington Post, Politico, The Daily Beast, Slate, ABC, CBS, CNN — but rarely NBC anymore. I miss the old “news” format. I’m not the target audience, obviously. I wonder who is? My guess: People who care about photos, not facts, not perspective, not NEWS.
I wonder what the user statistics will reveal. I used to check it at least twice a day — sometimes lots more. Now, maybe once a week — and I haven’t clicked on a single story.
I read one comment that said it was as if Pinterest swallowed Windows 8 then vomited — I agree!
What do you think? Are you a fan? Tell me what appeals to you about the new format.
Hate it? What should they do instead?