Holly O'Driscoll

A Realtor's Perspective on Reno – Lifestyle, Business, Family

Creating new jobs, better jobs, in Reno.

NCET – I’ve already benefited from becoming a member of NCET (the Nevada Center for Entrepreneurship and Technology)

Wednesday night NCET hosted a “get to know a local business” at LUX dynamics – a fascinating company that has pretty much reinvented florescent lighting.  The owner John McCarty, an engineer and gifted metal sculptor, said he and his former partner started looking at lights and asking “why” … as in “why is it made this way, why did they use this type of screw, this type of everything” …   What he discovered is that the lights, like most things, evolved over time – and often decisions to use a certain product were made for the wrong reasons – such as it was on hand or  it was cheaper. Decisions were not to make the product more efficient, more durable or better overall.  So McCarty and the LUXdynamics crew went back to the drawing board.  What happened: They built a better light.  There are lots of technical reasons as to just what LUX is doing that makes the light better – you can go to their website here: http://luxdynamics.com/

What I loved were the stories – the City of Philadelphia called and asked if the fixtures could withstand bullets – and how many bullets the lights could withstand before having to be replaced … Hmmm… new questions to think about. Lux owner McCarty said he’d find out, so he called one of his sales reps who has lots of gun expertise and asked him to test it out. It turns, out the Lux dynamics light fixture Philadelphia wanted to buy can withstand 57 bullets of various types. Turns out that’s an important consideration for certain areas that the “City of Brotherly Love” needs to keep lit.

Here’s a link to a You Tube video of people trying to break a fixture with objects … and here’s the bullet-proof video:

LUXdynamics light are engineered from the get-go for specific uses – impacting the amount and direction of shadows and hot spots – that’s important for sports arenas, warehouses, industrial workspaces. These lights and fixtures aren’t cheap, but they are better.  In the process, this company, located in good old Reno, NV, has created jobs – eight full-time people, plus some subbed out work for handicapped people working in a shelter. The company also has sales reps around the country … more jobs elsewhere … that is what it’s all about: Job creation and bringing more money into the Reno economy.  Way to go! 

Have you seen these lights? Are they worth it?

Know of a unique business that I could blog about? Let me know!!!!

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This entry was posted on February 14, 2014 by in Change, Growing, Making Reno Work, Marketing, Nevada Living.
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